Vexata helps companies activate their data. For a conference, the client wanted to create t-shirts to give to database administrators (DBAs).
Social Media Management
Vexata also wanted to show off their new logo. So treating it like a badge of honor, DBAs could wear—and want to wear it outside of the conference—I placed the logo mark next to DBA, with its assuring second acronym standing for "Don't Be Alarmed."