Tour Happy Cannabis

​Tour Happy Cannabis was a dispensary tour service within the San Jose area bringing travelers to beautiful dispensaries and the delicious emerging food scene.

Problem

Create a full brand-identity package to brand merchandise and marketing collateral. Create and manage the website booking dispensary tours. Develop and manage the content strategy on social media.

I provided industry and user research, branding, UI/UX design, and social media management on Instagram and Twitter.

Solution

  • Created mood boards representing three different potential user personas
  • Designed for user persona "Mila": Bohemian, road trippin', foodie, adventurous, vibrant, spicy, gypsy soul, feeling wanderlust.
  • Pulling rich jewel tones from the Bohemian imagery of the mood board, I created a cloisonné-effect filling gold geometric borders with deep colors of amethyst and sapphire.
  • The sense of adventure accompanied by trusted guides offered in the tours gave way to the motif of a cannabis leaf-compass symbolizing navigation.

Key Learnings

  • Tour Happy Cannabis dispensary tours were promoted on Instagram and Twitter, providing education around cannabis terpenes, effects, and promoting events within the growing cannabis community
  • This project was short-lived but fun. With at least six months, the client could have run marketing campaigns—a reasonable timeline to afford learnings and track patterns.
  • ​There was a lot learned and much more to learn in this industry early in its stages of legalization and societal acceptance.
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Let's work together!

I have a lot of experience working with growth-stage B2B companies and understand the importance of creating designs that are both beautiful and functional. My goal is always to create designs that exceed my clients' expectations and help them achieve their business goals.

Email me today to discuss your project! shanti at shantichristensen.com